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作为一个制片,我们在和导演沟通之前,就要自己先做好功课,有完全的准备,我们要摸清楚所要接触的导演的脾性。当然一个好的导演需要底气,需要为自己负责任,最重要的是,一个好导演需要去更新自我、不停地进步。站在一个制作人的角度,怎么看待创意?在创意和执行的过程中怎样为广告加分?创意公司在比稿,制作公司也在比稿,我们是比导演。我觉得中国的广告在制作上存在着一些误区,就是
As a producer, we need to do our homework well before we communicate with the director. We are fully prepared to understand the temperament of the director to be contacted. Of course, a good director need to emboldened, need to be responsible for their own, most importantly, a good director needs to be self-improvement, continuous improvement. From a producer’s point of view, how to think creative? In the process of creativity and implementation of advertising for points? Creative companies in the draft, the production company is also a draft, we are more than the director. I think there are some mistakes in the production of Chinese advertisements, that is