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9月11日,李克强总理在夏季达沃斯论坛开幕式上讲到,中国经济已经到了只有转型升级才能持续发展的关键阶段。品牌,作为一种经济符号,一种有形资产和无形资产的价值体现,俨然已成为中国经济转型升级的内在核动力。如何转型升级?如何可持续发展?方式之一就是实行品牌发展战略。品牌,承载着科技、环保、绿色、健康的发展方式,是文化的多元融合;又可以成为工业化、信息化、新型城镇化、农业现代化的纽带;又是实现转型升级、可持续发展的途径和战略支撑。本期西部大讲堂·名家圆桌对话栏目,围绕《论品牌与经济》这一话题,特邀我国著名经济学家、名牌理论权威专家、中国品牌之父艾丰教授,为我们讲解和分析在县域经济发展中,品牌发展的现状、作用和意义,对如何实现品牌的转型和可持续发展、如何将品牌打造成地方经济的名片给予思考,希望对县域品牌的发展有所启示。
On September 11, Premier Li Keqiang mentioned at the opening ceremony of the Summer Davos Forum that the Chinese economy has reached a crucial stage of sustained development only through its transformation and upgrading. As an economic symbol, a value embodied in a tangible and intangible asset, the brand seems to have become the inherent nuclear power of China’s economic restructuring and upgrading. How to upgrade? How to sustainable development? One of the ways is to implement the brand development strategy. Brand, bearing the development mode of science and technology, environmental protection, green and healthy, is the multi-fusion of cultures. It can also become the link between industrialization, informationization, new urbanization and agricultural modernization. It is also the way to achieve the transformation, upgrading and sustainable development. Strategic support. This issue of Western Lecture Hall · famous roundtable dialogue column, around the “On the brand and the economy” this topic, invited China’s famous economist, authoritative experts in brand theory, the father of Chinese brand Ai Feng, explain and analyze for us in the county In the economic development, the status quo, function and significance of brand development, thinking on how to realize the transformation and sustainable development of the brand, how to make the brand into the business card of the local economy, hoping to enlighten the development of county brand.