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家乐福企业概况:法国零售巨头“家乐福”是全球第二大零售商,在全球零售行业中的国际化程度排名第一。在31个国家拥有9200多家连锁店,2001年的全球销售额达到700亿关元。发展态势:已有华北华东再攻西部华南1995年,家乐福在中国开设了第一家被称为“大卖场”的超级购物广场。到2002年底,家乐福已在中国内地20个城市开了35家店,是中国外资零售中的老大。据其提供的一份调查报告称,家乐福在中国的消费群体以中低收入的城市居民为主。目前家乐福已在北京、上海、广州等11个制造业发达的城市建立了采购基地。家乐福中国总部提供的内部资料显示,家乐福的布局重点是以北京、天
Carrefour Corporate Profile: The French retail giant “Carrefour” is the world’s second-largest retailer and ranks number one in the global retail industry for internationalization. With more than 9,200 chain stores in 31 countries, global sales in 2001 reached 70 billion yuan. Development trend: North China has been re-attack in western China South China In 1995, Carrefour opened the first hypermarket called “Supermarket” in China. By the end of 2002, Carrefour had opened 35 stores in 20 cities in Mainland China, being the leader in foreign retail in China. According to a survey report it provides, Carrefour’s consumer groups in China are mainly urban residents with low and medium incomes. Currently, Carrefour has set up procurement bases in 11 well-developed cities in Beijing, Shanghai and Guangzhou. Carrefour China headquarters to provide internal information, Carrefour’s layout focuses on Beijing, the day