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我国自行车产量在1995年以前连续3年突破4000万辆大关之后,产销量呈下降势头。为何出现这种局面? 原因之一是近几年国际上的品牌纷纷打入国内市场;原因之二是市场呈现产大于销的状况。目前中国自行车年生产能力已达到6000万辆,实际年生产4000万辆,而社会需求仅为3000万辆左右。再有,近年国际市场上一些国家对中国采取反倾销措施,自行车出口量急骤下滑,无疑使自行车市场的竞争更趋激烈。 从市场销售情况看,中、低档车为市场的主流,品牌、质量仍是消费者关注的焦点。年轻消费者大多青睐款式新、颜色好、牌子响、价格高的外商投资企业产品;上年纪的人却对久负盛名的老名牌情有独钟。过去一直走俏的山地车,去年销势平淡,比前年销量下降。原因出自两方面,一是城市平整,厚
After China’s bicycle production exceeded 40 million units in three consecutive years before 1995, production and sales volume showed a downward trend. One of the reasons for this situation is that in recent years, international brands have entered the domestic market one after another. The second reason is that the market is showing more production than sales. At present, the annual production capacity of bicycles in China has reached 60 million, and the actual annual production is 40 million, while the social demand is only about 30 million. In addition, in recent years, some countries in the international market have taken anti-dumping measures against China, and the rapid decline in bicycle exports has undoubtedly increased the competition in the bicycle market. From the perspective of market sales, medium and low-end vehicles are the mainstream of the market, and brand and quality are still the focus of consumers’ attention. Most of the young consumers prefer the products of foreign-invested companies with new styles, good colors, brand names, and high prices; the elderly people have a soft spot for the long-established brand names. The mountain bike that has been popular in the past has seen a sluggish sales trend last year, which is down from the previous year’s sales. The reason stems from two aspects. First, the city is flat and thick.