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非物质文化遗产作为一种活态文化,需要依托现实生活与市场得以传承和发展。我国非物质文化遗产种类繁多,但目前关注其文化性者较多,而关注其商品性开发者较少,使其处于保护与开发的矛盾中。挖掘非物质文化遗产的商品性,并以恰当的载体形式将其展现出来是非物质文化遗产开发和利用的关键所在。通过旅游开发,将非物质文化遗产与文化旅游产业相结合,或者将非物质文化遗产转化为旅游产品及纳入旅游产品体系中,是非物质文化遗产传承的有效途径。
As a living culture, intangible cultural heritage needs to be inherited and developed based on real life and market. There are many kinds of intangible cultural heritage in our country, but at present, more people are concerned about their cultural features while less concerned about the developers of their products, making them in the contradiction between protection and development. To tap the commercial nature of the intangible cultural heritage and present it in an appropriate carrier form the key to the development and utilization of the intangible cultural heritage. The integration of intangible cultural heritage with cultural tourism industry through tourism development or the conversion of intangible cultural heritage into tourism products and their inclusion into tourism product system are effective ways to inherit the intangible cultural heritage.