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企业经营战略是指企业在市场竞争中,为求得生存和发展而对企业的重大的、长远的、带全局性或决定全局问题的谋划。它对企业的经营管理具有方向性和整体性的意义。企业经营战略的正确制定和实施,在企业经营管理活动中起着十分重要的作用。本文特对企业经营管理战略的制定与实
Corporate business strategy refers to the company’s major, long-term, global or decision-making issues for the sake of survival and development in the market competition. It has directional and integral significance to the business management of the company. The correct formulation and implementation of corporate business strategies play a very important role in the business management activities of enterprises. This article is specific to the formulation and implementation of business management strategies.