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9月19日上午,中央人民广播电台2018年媒体资源推介暨中国品牌联盟发布会在北京隆重举行,对2018年的节目、渠道和广告资源进行集中发布和推介。这是继2015年“破茧”后,中央人民广播电台举办的又一大型媒体推介会,也是首次举办的大型预售资源发布会,吸引了来自企业、广告、传媒和学术等各界共600多位嘉宾参会。众所周知,中国品牌建设关系国计民生,关系国家形象,对企业与国家的发展进步都有着十分特殊的战略意义。
On the morning of September 19, the Central People’s Broadcasting Station held 2018 media resource promotion and China Brand Alliance press conference in Beijing. The 2018 program, channels and advertising resources were centrally released and promoted. This is another major media promotion organized by the Central People’s Broadcasting Station following the “Breaking the Cocoon” in 2015. It is also the first large-scale pre-sale resource conference to attract participants from enterprises, advertising, media and academia More than 600 guests attended the conference. It is known to all that China’s brand building has a very special and strategic significance in relation to the national economy and the people’s livelihood and the relationship between the country’s image and the development of enterprises and the country.