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政治理论读物出版走通俗化道路,是当前的热点和趋势。结合获奖图书《与农村党员谈心——说一说农村学习实践科学发展观》、《与大学生村干部谈心》的成功出版、运作过程,探讨了对政治理论读物走好通俗化之路的六点看法:1)需要抓住热点问题,服从服务于大局;2)针对性强,目标读者明确;3)编排新颖,力求创新,贴近和符合大众口味;4)从普通大众利益出发,采用低定价策略;5)立体宣传,把宣传工作做到极致;6)快速配送,用最短的时间把书送到读者手中。
The publication of political theory books and popularization of the road, is the current hot spots and trends. Based on the successful publication and operation of winning book “Talk to Party Members in Rural Areas - Talk about Rural Learning and Practice of Scientific Development” and “Discuss with University Student Village Cadres”, we discussed the six points of popularization of books on political theory The view: 1) need to seize the hot issues, obey the service for the overall situation; 2) targeted, clear target audience; 3) new layout, innovation, close and in line with the public taste; 4) for the general public interest, Strategy; 5) three-dimensional propaganda, the propaganda work to the extreme; 6) rapid delivery, with the shortest possible time to send the book to the reader.