论文部分内容阅读
双重语格在广告英语中非常普遍,它们凭借独特的语义功能在广告英语中扮演极其重要的角色。此外,一些高频词汇在广告英语中也显得独具匠心。对二者的语义解读能很好地帮助我们理解广告英语的模糊性。
Dual language is very common in advertising English, and they play an extremely important role in advertising English with unique semantic features. In addition, some high-frequency vocabularies also appear to be original in advertising English. Semantic interpretation of the two can help us to understand the ambiguity of advertising English.