论文部分内容阅读
新闻客户端已成为人们阅读新闻的主要平台之一。许多用户在阅读各类推送新闻的同时,也在社交互动过程中完成新闻信息的获取与反馈,善于运用互动传播规律成为新闻客户端成功运营的重要条件。本文以解放军报客户端为研究对象,探讨其在新闻报道互动传播中的基本方式与面临问题,就如何优化解放军报客户端新闻报道的互动传播效果提出对策建议。
News clients have become one of the major platforms for people to read news. While reading various types of push news, many users also obtain and feedback news information in the process of social interaction. They are good at using the law of interactive communication as an important condition for a news client to operate successfully. This paper takes the People’s Liberation Army Daily client as the research object, discusses its basic methods and problems in the interactive communication of news reports, and puts forward countermeasures and suggestions on how to optimize the communication effect of the People’s Liberation Army Daily news reports.