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党的十八大报告指出,要扎实推进社会主义文化强国建设,其中特别强调,文化实力和竞争力是国家富强、民族振兴的重要标志。文化是一个国家综合实力的重要组成部分,同样也是一个企业凝聚力、创造力和战斗力的重要源泉。新时期煤炭企业要实现科学发展,就必须以社会主义核心价值体系为根本,深入推进企业文化建设,不断培育和增强企业的“软实力”。一、煤炭企业构建文化软实力的意义(一)构建文化软实力是煤炭企业转型发展的必然要求
The report of the 18th CPC National Congress pointed out that it is necessary to earnestly push forward the building of a powerful socialist culture and places particular emphasis on the fact that cultural strength and competitiveness are important signs of a prosperous country and a national rejuvenation. Culture is an important component of a country’s overall strength and is also an important source of cohesion, creativity and combat effectiveness. In order to realize the scientific development in the new period, coal enterprises must take the socialist core value system as the foundation, deeply promote the corporate culture construction, and constantly cultivate and enhance the “soft power” of enterprises. First, the significance of coal enterprises to build cultural soft power (A) to build cultural soft power is the inevitable requirement for the transformation and development of coal enterprises