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说来也是文人一癖,老大的一把年纪,既不征婚,又无可能被人征,却极爱看报刊上的征婚广告。广告有广告语言的特点。比较起来,新闻语言在简单、明快、突出特色、引人注意上,不如广告。打开电视机,看完联播以后,看几个商品广告,总有耳目一新,“换了人间”的感觉。新闻是要吸引读者、要起宣传鼓动的作用的,但若撇开内容,只讲文字和语言,新闻和广告比,真的要“败下阵来”了。广告的作用,在于掏人家的腰包,如果不是说得极动听,谁肯把钱松手呢!征婚广告,多则上百字,少则几十字、十几字,
It is also a literati to addiction, a boss of an age, neither marriage, but also impossible to be levied, but love to see the newspaper ads on the marriage. Advertising has advertising language features. In comparison, the news language is simple, bright, prominent features, attractive, as advertisers. Turn on the TV, after watching the sims, watching a few product ads, there are always refreshing, “changed the world” feeling. The news is to attract readers and act as a propaganda and agitation. However, leaving aside the content, it is really necessary to “defeat” only the words and the language, the news and the advertisement ratio. The role of advertising lies in digging the pockets of other people, if not very pleasant to hear, who is willing to give it a hand loose money! Advertising marriage, as many as hundreds of characters, ranging from a few words, a dozen words,