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考察同行明确自身不足今年3月末,长春厚德福酱肉食品厂厂长赵德方借到北京参加投资洽谈会的机会,专程考察了京城两家特色食品加盟连锁企业,确实大开眼界。通过考察这两家企业,对比自己搞加盟的情况,赵德方发现他们的优势主要体现在:一、按照现代化企业正规运作,部门齐全,人员综合素质较高,每个公司都设有专门的接待部、广告部、研发部、会计部等部门;二、办公环境优越,办公设施齐备,装修豪华,有档次;三、宣传资料制作精美,对投资者想要咨询的大多数问题等都有详细的书面解答;四、传授的食品种类繁多,几乎都有二三百个品种,涵盖了中外传统、休闲、时尚等多种饮食类型;五、宣传力度较大,在各种媒体上同时投放大量广告;六、为加盟者提供的物品较齐全,如授权加盟证书、标牌、服装、胸卡、运营方案及店面装潢参考光盘等等。赵德方深切地感到,在这些
Examine their counterparts clear their own deficiencies In late March this year, Changde Houdefu sauce meat factory director Zhao Defang to Beijing to participate in the investment fair opportunities, made a special trip inspected the capital of the two franchise chain of specialty foods, indeed an eye-opener. By examining the two companies, compared to engage in their own joining the situation, Zhao Defang found that their advantages are mainly reflected in: First, in accordance with the formal operation of modern enterprises, departments complete, higher overall quality of personnel, each company has a special reception , Advertising department, research and development department, accounting department and other departments; Second, superior office environment, office facilities, luxury decoration, grade; Third, exquisite propaganda materials, investors want to consult most of the questions have detailed Written answer; Fourth, imparting a wide range of food, there are almost two or three hundred varieties, covering Chinese and foreign traditions, leisure, fashion and other types of diet; Fifth, publicity efforts, in a variety of media at the same time put a large number of ads ; Six, for the franchisees to provide more complete items, such as the franchise certificate, signage, clothing, badges, operating programs and store decoration Reference CD and so on. Zhao Defang deeply felt that in these