案例四 隐形的服务

• 出 处: 中国服饰
• 发表日期: 2013年05期
• 关键词: 实体店 网购 购买方式 淘宝网 办公用品 无形服务 网络品牌 不可控因素 间接交流 客服人员

“网店在服务方面输给实体店”的言论,如今似乎已经不再成立了。一种新的现象是,网购顾客比实体店顾客对服务的要求甚至更高。网购达人“小慈”前几天在淘宝网上“拍”了一些办公用品,没有及时付款,结果第二天一早就收到了店主发来的信息:很高兴您光顾本店,您的订单还没有付款,只要对我们的客服说一句秘密“小咒语”米瑞小星球,这单可以打9折。“小慈”立刻上线点击了付款键。看来这真是个不错的促成购买方式,特别是对于“犹豫”中的顾客。与实体店内

“Shop lost in the service store ” remarks, now seems to have been established. A new phenomenon is that online shoppers require even more services than physical store customers. A few days ago on Taobao “” “beat ” a number of office supplies, there is no timely payment, the results the next morning received the message sent by the owner: I am pleased to visit our shop, Your order has not been paid, as long as the secret to our customer service “little spell ” Miri little planet, this single can hit 9 fold. “Misato ” immediately click the payment button on the line. It seems that this is really a good way to make a purchase, especially for customers who are “hesitant.” With physical store