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一个企业形象的塑造过程实则就是一个企业品牌文化的塑造过程。但是在CIS企业形象设计课程中如何找到一个树立品牌意识的途径,成为课程面临的首要任务。城市间各类展会的蓬勃发展,不仅为我们展示了企业的品牌文化,同时也可以作为CIS企业形象设计课程导入品牌意识的力量。糖酒会是诸多展会中的一个,本文以糖酒会有例,论述在CIS企业形象设计课程中如何导入品牌意识。
A corporate image of the shaping process is actually a corporate brand culture shaping process. However, how to find a way to establish brand awareness in CIS corporate image design curriculum has become the primary task facing the curriculum. The flourishing development of all kinds of exhibitions in cities not only shows us the brand culture of the company, but also can import the brand awareness of CIS corporate image design course. Rum cocktail party is one of many exhibitions, this article to the rum has an example of how to import brand awareness in the CIS corporate image design course.