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Q:出色的 copywriter 必须具备什么才能?A:想象力。这大概是所有创意人都必需的。只是其他岗位的,会透过不同的“媒体”去展示他的想象力,而文案则透过文字把想象力发表。Q:那么,文案的特色又体现在哪里?A:想广告时,不应该存在“美术指导”重要还是“文案”重要这个问题,我们都应该只有一个目标,就是抓住消费者的眼,进入他们的心,为客户把讯息传递开去。Q:您最推祟的文案?A:曾锦程,作品很好,但更重要的是人很好。Q:您对于一个文案的评判标准是怎样的?A:好的文案就像好的演员,需
Q: What good copywriter must have? A: Imagination. This is probably necessary for all creative people. Just for other posts, his imagination will be demonstrated through different “media”, while the copyrighted text will be used to publish his imagination. Q: So what is the characteristic of the copyrights? A: There should not be any problems when it comes to advertising, whether it is important for “art direction” or “copywriting.” All of us should have only one goal: to seize the consumers Eyes into their hearts, for the customer to pass the message away. Q: What’s your best copy? A: Zeng Jincheng works very well, but more importantly, people are good. Q: What criteria do you judge for a copy? A: Good Copywriting is like a good actor,