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一、体育与电视产业的互动1958年6月19日,北京电视台实况转播的北京男、女篮和八一男、女篮表演赛揭开了我国体育和电视产业互动发展的序幕。直到今天,我国电视产业和体育产业逐渐走上了相互促进、共同发展的道路。电视体育报道规模不断壮大、主体更加明晰、数量日益增多,很大程度上的满足了我国体育市场的发展需求。在电视产业的帮助之下,我国的体育电视正在形成具有中国特色的产业格局。虽然现阶段我国的电视体育产业规模有限,但我们应该看到
I. INTERACTION BETWEEN SPORTS AND TV INDUSTRY On June 19, 1958, the Beijing Men’s Basketball Team, the Women’s Basketball Team and the August 1 Men’s and Women’s Basketball Performances live broadcast by Beijing Television Station unveiled the prelude to the interactive development of China’s sports and television industries. Until today, China’s television industry and sports industry have gradually embarked on a path of mutual promotion and common development. TV sports coverage has grown, the main clearer, the increasing number, to a large extent, to meet the development of China’s sports market needs. With the help of the television industry, sports television in China is forming an industrial pattern with Chinese characteristics. Although China’s television sports industry is limited at this stage, we should see it