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消费需求是社会最终需求的重要组成部分。随着社会主义市场经济体制的逐步建立,需求的强弱将成为经济增长的主导因素。为了较好地了解消费者对经济运行状况的看法、消费者行为以及消费结构的变动趋势,由国家信息中心经济预测部与国家计委市场司联合组织消费意向调查组,在参考国外政府机构所做的同类调查的基础上,于1996年7月开展了第三次全国范围的消费者意向调查活动。本次调查采用了分阶段随机抽样和等比随机抽样的方法,样本规模为3000户,包括3个直辖市和26个省会城市及部分县城。调查结果分为三部分,资料之一为“消费者意识”;资料之二为“消费支出意向”;资料之三为“主要耐用消费品的拥有现状及购买意向”。本刊现摘要刊登部分调查结果,供读者参考。物价预期大幅回落据今年7月初我们对全国29个省、市、自治区近3000户城乡消费者的抽样调查,全国城乡消费者对今年物价上涨的预期明显回落,预期今年物价上涨幅度会在10%以下的消费者由年初的23.4%增加到67.
Consumer demand is an important part of the final needs of society. With the gradual establishment of a socialist market economic system, the strength of demand will become the dominant factor in economic growth. In order to better understand the views of consumers on the economic performance, consumer behavior and changes in consumer spending trends, by the National Information Center Department of Economic Forecasting and the State Planning Commission Marketing Department jointly organized consumer intention investigation team, with reference to foreign government agencies Based on the same kind of investigation conducted in July 1996, launched the third nationwide survey of consumer intentions. The survey uses a staged random sampling and random sampling method is equivalent to a sample size of 3000 households, including three municipalities and 26 provincial capitals and some counties. The survey results are divided into three parts, one of the data is “consumer awareness ”; the second one is “consumer spending intentions ”; third data is “the status of the major consumer durables and purchase intention ”. This issue shows a summary of some of the findings published for your reference. According to a sample survey of nearly 3,000 urban and rural consumers in 29 provinces, municipalities and autonomous regions nationwide in early July of this year, the expected drop in consumer prices in urban and rural areas of China this year has obviously dropped. It is expected that the rate of price increase will be 10% The following consumers increased from 23.4% at the beginning of the year to 67.