论文部分内容阅读
在商战中,企业高层管理者既要有战略决策的能力,熟谙商战竞争之道,还应当学会和善于运用外交手段和方法,巧妙而有效地确保经营目标的实现。中国历史上以出色的外交而取得军事和政治上的胜利的范例不绝如缕。战国时代,苏秦以“合纵”约六国西向抗秦,使秦国闭关15年不敢窥山东;张仪用“连横”说诸候事秦,先破齐楚之盟,尔后各个击破六国诸侯。《孙子兵法·谋攻篇》中早有精辟定论:“上兵伐谋,其次伐交,其次伐兵,其下攻城。”伐交乃行诸于樽俎之间,而折冲于千里之外。三国时代更是把合纵连横的伐交术推向了极致
In business warfare, top managers of enterprises must not only have the ability to make strategic decisions, but must also be familiar with the ways of business-to-business competition. They should also learn to be good at using diplomatic methods and methods to ensure the realization of business objectives ingeniously and effectively. There are endless examples of military and political victory in China’s history with outstanding diplomacy. In the Warring States Period, Su Qin used the principle of “inclining and collaborating together” to resist the Qin Dynasty in the west of the six countries, making it impossible for the Qin state to retreat for 15 years. In Zhang Yi’s use of “Lianheng,” he said that he was waiting for the Qin and first broke the alliance of Qi and Chu. Each defeated six princes. In “Sun Tzu’s Art of War”, there have been brilliant conclusions: “Screw on the soldiers, then on the second, and then on the army. It’s down to attack the city.” a long distance away. In the Three Kingdoms era, they even pushed the vertical and horizontal cutting technique to the extreme.