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国内的网络新闻传播已历十年,如今的互联网早已成为了信息、言论发布的平台,国内也一直有学者专家对这一传播现象作过研究。网络的传播过程因其特有的传播性质与传统媒体的信息传播相比,有细致而微妙的变化。虽然大致的模式和环节仍有所保留,却又有自成一派的独特之处。归根结底是由于网络改变了受众在传播过程中的地位而引起的。本文着意从舆论学的“飘雪”模式出发,提出一种“高山积雪”的模式,用以探求这种传播地位的变化给网络信息言论传播带来的特殊性。
The domestic Internet news dissemination has been going on for ten years. Nowadays the Internet has become a platform for releasing information and speech, and scholars all over the world have been studying this phenomenon. The dissemination process of the Internet has meticulous and subtle changes because of its unique dissemination nature compared with the traditional media. Although the general pattern and links still retain, but there is a unique and unique. In the final analysis is due to the network changed the audience’s position in the dissemination caused. This paper starts from the “snowing” mode of public opinion and puts forward a model of “alpine snow accumulation” to explore the particularity brought by the change of the status of communication to the spread of the network information.