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中国农民构成中国人口的大多数,这个群体的媒介生态环境却处于绝对劣势,难于发出自己的声音或得到自己所需要的信息。涉农媒介生存和发展举步维艰,农民集体失语,城乡知沟扩大。本文在调查走访的基础上,透视农村受众、媒介和社会各种力量的共栖关系,提出从政府、媒介、农村受众三方面合力改善农村媒介生态环境的建议,更好地发挥媒体在建设社会主义新农村中的战略意义。
Chinese peasants make up the majority of the Chinese population, but their media environment is at an absolute disadvantage, making it difficult for them to make their own voices or get the information they need. The survival and development of agriculture-related media is struggling to survive, the collective aphasia of peasants and the expansion of urban-rural dilemma. Based on the survey visits, this article looks into the cohabitation relationship between rural audiences, media and various forces in society, puts forward suggestions on how to jointly improve the rural media ecological environment from the government, the media and rural audiences, and gives full play to the media’s efforts in building socialism Strategic Significance in New Countryside.