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作者在台刊《广告学研究》第17期上发表文章,旨在探讨“关系”现象对于公共关系研究的意义。文中主要讨论了3个主题:(1)探讨关系的“在地”现象以及“关系”研究对于公共关系的意涵;(2)对现有“关系”文献的回顾与检讨;(3)提出初探性理论架构与研究问题。本文
The author published an article in the 17th issue of Journal of Advertising Studies, aimed at exploring the significance of “relationship” to the study of public relations. This paper mainly discusses three topics: (1) to explore the relationship between the “place” phenomenon and the meaning of “relationship” research on public relations; (2) review and review the existing “relationship” literature; (3) Preliminary Exploration Theoretical Framework and Research Issues. This article