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与经济景气指数直接相关的彩电业,经济危机造成的冲击已相当明显。2008年下半年,面板产业普遍陷入因需求锐减而导致的产能压缩及营收下降困境;但09年可能更糟,全球彩电出货量预计面临有史以来首次下跌!对中国彩电企业来说,危机中蕴含着转折:上游面板业对下游终端企业的掣肘已大为减弱:政府支持下的新世代线(京东方8代线)开始规划,将为中国彩电业赢得越来越大的主动权;平板电视市场增长焦点开始向有利本土企业的三四级市场转移……
The TV industry, which is directly related to the economic sentiment index, has had a fairly significant impact from the economic crisis. In the second half of 2008, the panel industry generally fell into a dilemma of capacity reduction and revenue decline due to the sharp drop in demand. However, it may be worse in 2009 and global color TV shipments are expected to face the first decline in history. For Chinese color TV companies, Crisis contains a turning point: the upstream panel industry constraints on the downstream terminal enterprises have been greatly reduced: the government support for the new generation line (BOE 8th Line) to begin planning, will win more and more China’s color TV initiative; Flat-panel TV market growth focus began to benefit the local market transfer 34 ... ...