并不简明的《××简介》

• 作 者: 龙岩
• 出 处: 汉语学习
• 发表日期: 1989年06期
• 关键词: 语言文字表达 商品说明书 简介 孝感麻糖 商号 使人 天府花生 花样翻新 大都 果仁

当今社会,商品花样翻新,竞争激烈,难于想象顾客有暇一一仔细阅读商品的说明文字。因此,既然名为《××简介》,就理应做到简明扼要,一语破的,使人一看就对商品的功效了如指掌,以便获得更多的顾客。可是商号和厂家大都见不及此,对商品大做广告却不注意语言文字表达,致使并不简明的《××简介》充斥市场。 下面,笔者随手举出两份商品说明书,并分别略加评说。

In today’s society, there is a fiercely competitive and innovative product range. It is hard to imagine that customers will have time to read the description of the product. Therefore, since it is called “Brief Introduction to XX,” it should be concise and to the point that people have a clear idea of ​​the effectiveness of the goods so as to obtain more customers. However, most firms and manufacturers have not seen this, advertisers do not pay attention to large language advertisements, resulting in not concise “× × Profile” flooding the market. Below, I readily cited two copies of the product manual, and respectively slightly comment.