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本文针对国际企业开拓海外市场过程中对国际市场信息的阶段性需求,分三章探讨了国际市场信息的开发应用策略。第一章:国际市场信息调研策略。主要介绍了国际市场信息调研的概念,阐述了国际市场信息调研的意义、内容、方法和程序,并从国际生产、国际价格和国际促销三个方面,分析了国际市场调研的意义,归纳了国际市场调研的基本内容。同时,根据企业进入国际市场的四个决策阶段,详细分析了各阶段调研的主要内容,概括地说明了国际市场调研的方法和程序,指出国际调研比国内调研难度更大,并强调调研的进行,必
This article aims at the stage needs of international enterprises in the international market for the overseas enterprises to explore overseas markets, and explores the strategies for the development and application of international market information in three chapters. Chapter One: International Market Information Research Strategy. It mainly introduces the concept of international market information research, expounds the meaning, contents, methods and procedures of international market information research. It also analyzes the significance of international market research from three aspects: international production, international price and international promotion. The basic content of market research. At the same time, according to the four decision-making stages of enterprises entering the international market, the main contents of each phase of the research are analyzed in detail, and the methods and procedures of the international market research are summarized. It is pointed out that the international research is more difficult than the domestic research and emphasizes the research progress ,must