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书法发展的创化性品格决定了书法产业化的合理性,而在大的时代背景下,我们必须以“大书法观”全面审视书法的现代品格以及书法的当下发展,将与书法直接相关联的所有活动与活动结果均纳入大书法的视野,书法产业与书法产业化均属“大书法”的观照之列。书法产业古已有之,在当下更是获得了大发展,呈现多种形态,并构成了书法产业化发展的基本前提,也为其提供了物质准备。书法创作和书法批评是书法产业的流通基础和风向标,它们之间的博弈并不是谁战胜谁,而是相融合发展。强化书法产业化意识,遵从创意性原则,形成品牌化效应,让书法与当下生活紧密联系起来,有利于我们探寻书法产业化的可行性道路。
The creative nature of calligraphic development determines the rationality of calligraphic industrialization. In the context of a large era, we must comprehensively examine the contemporary character of calligraphy and the current development of calligraphy with a view of “great calligraphy.” All activities and activities associated with the results are included in the visual field of large calligraphy, calligraphy and calligraphy industry are “big calligraphy ” view. The calligraphy industry has existed for a long time. In the present moment, it has obtained great development and various forms. It also constitutes the basic prerequisite for the development of the calligraphy industry and also provides material preparation for it. Calligraphy and calligraphy criticism is the circulation of the calligraphy industry foundation and benchmark, the game between them is not who over who, but the integration of development. Strengthen the awareness of the industrialization of calligraphy, comply with the principle of creativity, the formation of the brand effect, so that calligraphy and contemporary life are closely linked to help us explore the feasibility of calligraphy road.