论馈赠文化中的包装设计

• 作 者: 赵静静
• 机 构: 重庆师范大学,
• 出 处: 大众文艺
• 发表日期: 2017年18期
• 关键词: 馈赠 文化 礼品 包装设计

中国传统文化倡导礼尚往来,注重伦理,道德至上。而作为礼尚往来、馈赠礼俗的礼品,需要通过现代包装设计赋予商品以内涵,使友情、亲情注入其中,增添更多的价值感和贵重感。本文通过对中国传统文化影响下的礼品包装设计和日本传统的包装设计的介绍,分别来阐述馈赠文化中的包装设计。

Chinese traditional culture advocates reciprocity, pay attention to ethics, morality comes first. As a gift of reciprocity, gift etiquette gifts, through the modern packaging design given the connotation of goods, so that friendship, affection into them, adding more sense of value and sense of worth. This article elaborates the design of the gift culture through the introduction of the gift packaging design under the influence of Chinese traditional culture and the traditional Japanese packaging design.