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服务营销是通过创新的产品设计和新颖的服务内容来推广品牌及提升旅客的出行体验。在激烈的市场竞争中,服务营销开始面临新的挑战:如何有效地开发和利用市场资源,在最大程度上提高旅客对服务品牌的忠诚度,从而巩固自身在行业的地位?在市场资源的开发和利用方面,同质化竞争和商业复制造成差异化营销越来越难,价格竞争反而成为了一种流行做法。除了拥有一套有效的服务营
Service marketing is to promote the brand and improve the travel experience of travelers through innovative product design and novel service content. In the fierce market competition, service marketing begins to face new challenges: how to effectively develop and utilize market resources to maximize customer loyalty to service brands so as to consolidate its position in the industry? In the development of market resources And the use of homogeneous competition and commercial reproduction of differentiated marketing more and more difficult, price competition has become a popular practice. Except for having an effective service camp