论文部分内容阅读
年轻人都知道,时尚随时在变。然而Wet Seal却利用时尚的变化无常成功缔造了一个蓬勃发展的零售业务。Wet Seal的经营理念非常简单:每天,公司的554家连锁店将同时收到6箱左右设计新颖的、原创性时尚商品,并且他们通常价格适中。绝大多数产品的销售周期只有6周,只有很少几种商品可以在货架上停留6周以上,并且所有商品几乎都不会二次补货,即使是热销产品,也只有少数的后续库存。这保证了追逐时尚、新鲜感的年轻女孩在每次逛店时,几乎都可以发现一点新的产品,并且如果她们不及时购买,这些东西将一去不复返。
Young people know that fashion is changing anytime. Wet Seal, however, used the vagaries of fashion to create a thriving retail business. The business philosophy of Wet Seal is simple: Every day, the company’s 554 stores will receive about 6 boxes of innovative, original and trendy items at a time, often at modest prices. Most products have a sales cycle of only six weeks, with only a few products on the shelves for more than six weeks, with almost no second replenishment of all the products, even the hottest ones with only a few follow-on stocks . This ensures that young girls, chased by fashion and freshness, can find a little new product almost every time they shop, and that if they do not buy it in time, they will never be back.