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对当代广告教育研究而言,有两个支柱非常重要,一个是媒介研究,另一个是市场研究。媒体产业研究我们已经进行了十年,这十年经历了两个阶段的转折,面对的是一个转型的过程。在上个世纪90年代,我们都在做广告本体研究中的媒体经
There are two pillars for contemporary advertising education research. One is media research and the other is market research. We have been studying the media industry for ten years. During the ten years, we have undergone a turning point in two stages and we are faced with a process of transformation. In the 90s of last century, we were all doing media studies in the study of ontology