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旅游者离开常居地旳惯常环境到异地情境进行短暂旅游,从旅游目的地的选取,旅游决策行为,旅游地服饰、消费、性格、冒险等行为都呈现出一定的差异性甚至恰恰相反的特点。从旅游者行为的视角,根据行为地理学、行为社会学的理论,分析出旅游者的时空行为和社会行为在异地为了获取景观最大化差异从而移动规律、社交行为、消费行为在文化差异、时间压力、人际压力等环境因素的影响下呈现出合理-冲动的反向差异。通过分析个人因素、社会、经济、文化因素的旅游“反向性”可以为旅游地开发、营销提供更精确的市场分析,为政府制定旅游政策方针提供更具有针对性可靠性的支持,促进旅游地发展。
Tourists leave the usual habitats of habitat to travel in different places for a short period of time. There are some differences or even the opposite characteristics from the selection of travel destinations, the decision-making behavior of tourism, the costumes of tourist destinations, consumption, character and adventure. . From the perspective of the tourist behavior, according to the theory of behavioral geography and behavioral sociology, the analysis of the spatiotemporal behavior and social behavior of tourists in different places in order to obtain the maximization of landscape differences and thus the laws of movement, social behavior, cultural differences in time, Pressure, interpersonal stress and other environmental factors under the influence of reasonable - the opposite of the impulse. By analyzing individual, social, economic and cultural tourism, “backwardness” can provide a more accurate market analysis of tourism development and marketing, provide more targeted support for the government to formulate tourism policy guidelines, Promote the development of tourist destinations.