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随着中国电视剧自上世纪90年代后半期逐渐进入市场化运作,随着各大卫视平台的崛起,收视率在评价体系中的地位也逐步提升,中国电视剧的市场化程度越来越高。在这个过程中,市场追随观众审美趣味呈现迎合姿态,主旋律电视剧的创作进入一个比较尴尬的境地:由于手法相对传统,题材相对陈旧,收视率往往不甚理想。而从经济角度考虑,播出平台在剧目选择时对于主旋律题材也会相对迟疑。如何在当前形势下,对主旋律电视剧进行
As the Chinese TV series have gradually entered the market operation since the latter half of the 1990s, with the rise of major satellite TV platforms, the position of audience rating in the evaluation system has been gradually raised. The marketization of Chinese TV plays is getting higher and higher. In this process, the market follows the aesthetic taste of the audience in a catered-to-pose manner, and the creation of the main theme of the drama has entered a rather embarrassing situation. Due to the relatively traditional approach and relatively obsolete themes, the audience rating is often not ideal. From an economic point of view, the broadcast platform in the repertoire of choice for the theme of the theme will be relatively hesitant. How the current situation, the main theme of the TV series