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报纸是以新闻报道为主,文章的见报与否决定于稿件的新闻价值及写作水平。然而在少数报纸版面上,却出现了版面刊发稿件的多少,实际上由广告来决定的现象。于是乎,只要有广告可发,就不安排正常应刊发的稿件,广告说占多大版面,就给多大版面,广告说下期的某版我要全占,不管这家广告有没有必要和紧迫性,这一块版就必须撤下原已安排好的稿子,把这块版让给广告。 报纸刊发广告不是不应该,适当刊登广告,既介绍了产品,宣传了厂家,又有益于消费者,报社由此也可有一笔收入,这在社会主义市场经济发展的今天是一件好事。但不能由此说,报纸版面上刊登的广告越多就越好。它不能严重干扰报纸栏目的
The newspaper is based on news reports, the newspaper reports or not depends on the manuscript’s news value and writing skills. However, in a few newspaper pages, there have been a number of articles published in the forum, which are actually determined by advertisements. Ever since, as long as there is an advertisement to be made, there will be no manuscripts normally scheduled to be published, how many pages the advertisements make up, how many pages to give to the adverts, and a certain version of the next issue I have to take full account of, whether or not the advertisement is necessary and urgent Sex, this one version must be removed from the original manuscript has been arranged to give this version of advertising. Newspaper advertisements should not be published in proper advertisements. It not only introduces the products, promotes the manufacturers, but also benefits the consumers. As a result, the newspapers can earn a sum of money. This is a good thing for today’s socialist market economy. However, we can not say that the more advertisements on the newspaper page, the better. It can not seriously disturb the newspaper section