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针对当今中国对于诚信环境的强烈需求,本研究基于对儿童产品的用户评价与反馈分析得出:用户在交易与使用体验过程中,对产品期望度匹配度越高而达到认知与过程流畅,则得到的反馈就越正面,并获得较高的诚信度,同时提出符合互联视域的传播与分析下的诚信意象及情感体验量化模型。
In response to the strong demand for good faith environment in China today, based on the user evaluation and feedback analysis of children’s products, this study draws the conclusion that in the process of transaction and usage experience, the users have a higher degree of matching with the expected degree of products to achieve a smooth cognition and process, The more positive the feedback will be and the higher the degree of honesty will be. At the same time, a quantitative model of honesty and emotional experience under the dissemination and analysis of Internet sight will be put forward.