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不知从什么时候开始,家居行业从明星代言热开始进入明星助阵风。据悉,地板、木门、橱柜、卫浴等品类都有品牌邀请明星助阵促销现场,这其中也不乏知名大牌。众所周知,邀请明星出席促销活动,花费巨大,少则几万,多则几十万甚至上百万,如此大费周章到底能为商家带来多少收益?消费者又是否愿意为明星买单?卖场、品牌齐欢乐,营销造势有由头据某品牌老总拿到的明星“价位表”显示,各类明星根据
I do not know when to start, the home industry from celebrity endorsement hot start star into the wind. It is reported that the floor, wooden doors, cabinets, sanitary ware and other categories have star invited to help promote the scene of the brand, of which there are many well-known big names. As we all know, inviting celebrities to attend promotional activities, spending huge, ranging from tens of thousands, as many as hundreds of thousands or even millions, so much money in the end can bring business how much revenue? Consumers are willing to pay for stars? Marketplace, Brand Qi joy, marketing momentum is based on a brand CEO got star “price list ” shows that all kinds of stars based on