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首先,企业要申请一个微信公众账号。微信公众平台有目前三种账号:服务号、订阅号、企业号。选择哪一个更好呢,笔者认为对于绝大多数企业而言最好先从订阅号做起,做好订阅号,通过订阅号形成好的互动,当客户数量足够大,很多需求无法通过订阅号满足时,再升级服务号,这是一个水到渠成的过程,记住服务号一个月只能推送4条信息,而订阅号可以每天推送一条,便于及时更新。其次,不管你选择服务号还是订阅号,都需要做好在线客服,在线沟通是其灵魂所在,不能忽视。未来,微信在线互动也许会像现在的客服电话一样。
First of all, companies have to apply for a WeChat public account. WeChat public platform currently has three types of accounts: service number, subscription number, enterprise number. Choose which one is better, I believe that for the vast majority of enterprises is best to start from the subscription number, make a good subscription number, through the subscription number to create a good interaction, when the number of customers is large enough, many of the requirements can not pass the subscription number When you meet, then upgrade the service number, this is a natural process, remember that the service number can only push 4 messages a month, while the subscription number can push a day, easy to update. Second, regardless of your choice of service number or subscription number, you need to do online customer service, online communication is where the soul, can not be ignored. In the future, WeChat online interaction may be the same as the current customer service call.