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有人说,我们是生活在由空气、水和广告组成的世界中。面对五彩缤纷,难以数计的广告,我们每天、每周乃至每月能记住几条呢?据专家统计,电视台每天播出的广告中,一般居民每人最多只收看3％的广告,看后能留下点印象的只占1％,能在24小时内被记住的仅占0.05％。在这种现实情况下,要争取观众记住你的广告并相信其真实性,真是困难之极,基于此,广告公司把希望寄托于创意,富于创意的广告才可能吸引受众的注意力。
Some people say that we live in a world of air, water and advertising. In the face of colorful and difficult ads, how many pieces of information can we keep in mind every day, every week or even every month? According to expert statistics, the average daily number of advertisements broadcast by a television station is only 3% After leaving only the impression of only 1%, can be remembered within 24 hours accounted for only 0.05%. In this reality, it is extremely difficult to get the audience to remember your ads and trust their authenticity. Based on this, it is possible for an advertising company to attract the attention of its audience with its creative and creative ads.