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本土化进程方面的不断推进,使得BMW不断完产场前瞻性的把握以及BMW在中国市场的快速增长不仅源自日趋丰富的品矩阵,对中国市善着品牌对豪华出行的独特理解。去年推出中期改款车型的BMW 5系迎来家族中的新成员,即搭载最新BMW e Drive电力驱动技术的新BMW530le。面对奔驰、奥迪等竞争对手的步步紧逼,BMW想要获得豪华商务车市场的更多份额,除了要在豪华配置、乘坐舒适性等方面不断提升实力,全力开拓“环保”这片蓝海,不失为一种全新的尝试。
The continuous advancement of localization process enables BMW to proactively grasp the pro forma field as well as BMW’s rapid growth in the Chinese market not only from the increasingly rich product matrix but also from the brand’s unique understanding of luxurious travel in China. Last year, the BMW 5 Series, which introduced the mid-term facelift model, welcomed the new member of the family, the new BMW 530e powered by the latest BMW e Drive electric drive technology. In the face of competitors such as Mercedes-Benz and Audi, the company wants to gain more market share in the luxury commercial vehicle market. In addition to constantly enhancing its strength in terms of luxury configuration and ride comfort, BMW is fully committed to exploring “eco-friendly” Blue Ocean, after all, a new attempt.