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河南电视台都市频道开播于1997年,即将迎来20岁生日。20年间,中国的传媒及营销行业发展迅猛,我们从专业传播时代进入众媒时代,进入营销无处不在的时代。传统媒体与新媒体之争此消彼长,各种营销理念纷至沓来,消费趋势似乎千变万化。越来越多传统意义上的“非媒体”进入媒体领地,原来的媒体不再局限于内容生产,而是跟随市场的召唤进入其他领域。现在的媒体变得更加个性化、移动化,不仅无处不在,更要具备社交参与性。
Henan TV City Channel opened in 1997, is about to usher in the 20th birthday. In the past 20 years, the media and marketing industry in China has been developing rapidly. From the age of professional communication to the mass media era, we have entered an era of ubiquitous marketing. The dispute between traditional media and new media has taken a turn for the worse. Various marketing concepts have been pouring in. Consumer trends seem to be ever-changing. More and more traditional “non-media” into the media territory, the original media is no longer confined to content production, but to follow the market call into other areas. Now that the media has become more personal and mobile, it is not only ubiquitous but also socially engaging.