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微信公众号运营者普遍存在微信刷量行为iiMedia Research(艾媒咨询)数据显示,80.6%的营运类运营者在微信公众号运营过程中有过刷量行为。艾媒咨询分析师认为,由于自媒体运营门槛较低,近年来已有大量自媒体大号出现,其中不乏存在营销类账户运营者为了尽快在市场上站稳脚跟、早日实现盈利而选择“走捷径”。企业以微信公众号作为营销平台的同时,还应该着眼于企业自身流量属性的提高,此外,如何将产品渠道打通才是企业得以传播的关键之处。
WeChat public number operators ubiquitous WeChat brush volume iiMedia Research (Ai media consulting) data show that 80.6% of the operators in the operation of WeChat public number has brush behavior. Ai media consultancy analysts believe that due to the lower threshold since the media operations in recent years have a large number of self-media queen appeared, many of them exist marketing class account operators in order to establish a firm foothold in the market as soon as possible to achieve early profitability and choose Take a shortcut ". While using the WeChat public account as a marketing platform, enterprises should also focus on the improvement of their own traffic attributes. In addition, how to get through the product channels is the key point for enterprises to spread.