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在一个全民创富的年代里,焦点广告作为一个创智者,一直致力于以智慧安身立命,它的董事长和总经理都是哲学硕士,对于西方卓越的营销传播理论,主张从中国的营销实际出发,强调要用中国人的眼光洞察中国人的消费心理,用中国人的营销智慧,打造中国人的本土品牌。
In an era of universal wealth creation, focus on advertising as a wise creator, has been committed to settling down by wisdom, its chairman and general manager are Master of Philosophy for the Western Marketing Excellence Theory, advocated from China’s actual marketing Starting, stressed the need to use the Chinese people’s insight into the consumer psychology, with the Chinese marketing wisdom, to build Chinese local brands.