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点燃中国人的致富梦靠着“九万九(人民币)让你当老板”的广告,“柯达”在中国开放冲印加盟店,提供创业者设备、训练,并办好所需的各种营业执照,还和中国的银行合作,协助这些创业者贷得所需资金。目前,“柯达”在中国已经有8000多家加盟店,取得60%的市场占有率。“柯达,我爱你。”一名中国员工在“柯达”的一场庆功宴上赞颂。可以肯定地说,“柯达”也爱中国!入股本土品牌练市场1996年才进入中国的法国食品巨人达能公司(DANNONE),深知外国品牌打天下的不易,于是买下“娃哈哈”公司的部分股权,跟着“娃哈哈”互惠其利,“达能”引进技术帮“娃哈哈”一起拓展商品线、做大规模的广告宣传。如今,“娃哈哈”已成为中国规模最大、最赚钱的饮料公司之一。同时,中国也成为“达能”全球最大的饮用水市场80%产品得以用中国本土品牌出售,这让“达能”在中国创下高于在全球各地平均的营运利润。
Ignite the Chinese people's dreams of wealth Thanks to the advertisement that “Ninety-Nine (Renminbi) Let You Be the Boss,” “Kodak” opened its printing franchise stores in China to provide entrepreneurs with equipment, training and the necessary Various business licenses, but also cooperation with Chinese banks to help these entrepreneurs to obtain the necessary funds. At present, “Kodak ” has more than 8,000 stores in China, achieved 60% market share. “Kodak, I love you.” A Chinese employee praised at a celebration of “Kodak.” To be sure, “Kodak ” also love China! Join local brands practice the market Only entered the Chinese food giant in 1996, Danone (DANNONE), knowing that foreign brands is not easy to fight the world, bought “Wahaha Part of the company's shares, followed by ”Wahaha“ reciprocity, ”“ Danone ”to introduce technology to help “ Wahaha ”together to expand the product line, do a large-scale advertising. Today, “Wahaha” has become one of the largest and most profitable beverage companies in China. At the same time, China has also become the “Danone” 80% of the world's largest drinking water market products can be sold with Chinese brands, which allows “Danone ” in China hit a higher than the average operating profit around the world.