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媒体经营拐点意味着什么黄升民(中国传媒大学教授、博士生导师):2004年和2005年最重要的、特别关键的就是,媒体经营尤其是平面媒体都遇到拐点,像杂志和报纸都出现了负增长。拐点意味着什么?第一就是平面媒体的双双下滑,第二就是它们在整个广告业的份额里也是下滑。这个问题应该
What does the turning point of media business mean? Huang Shengmin (Professor and doctoral tutor, Communication University of China): The most important and especially crucial point in 2004 and 2005 is that the media business, especially the print media, have encountered inflection points such as magazines and newspapers Negative growth. What does the inflection point mean? The first is that both print media have declined, and the second is that they have also declined in the entire advertising industry. This question should be