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宁波轨道交通的发展和普及,给宁波公益广告的传播提供很好的平台,也让公益广告面临着如何利用媒介环境搭建发展平台的问题,公益广告要运作成功,在于产业链的整体策划、合理布局以及协同调配。本文意在研究宁波轨道交通公益广告的设置与推广,讨论如何才能让轨道交通公益广告发挥它最大的效益。
The development and popularization of rail transit in Ningbo provide a good platform for the spread of public service advertisements in Ningbo and make public service advertisements face the issue of how to use the media environment to build a platform for development. The public service advertisements should be operated successfully in the whole planning and rationalization of industrial chains Layout and coordination deployment. This article aims to study the setting and promotion of public transit advertising in rail transit in Ningbo and discussing how to make public transit advertising on rail transit play its maximum benefits.