浅议公共关系课程的德育功能

• 作 者: 李颖
• 机 构: 常州轻工职业技术学院,
• 出 处: 佳木斯教育学院学报
• 发表日期: 2004年期
• 关键词: 公共关系 公共关系学 经济管理 德育 当代 公关策划 挫折 一门 研究成果 符合市场需求

高校《公共关系学》是一门蕴涵着诸多德育功能的课程,如果能将公共关系理论渗透到当代大学生的生活、学习、实践中,用公共关系的理论、研究成果来开展高校的德育工作,不仅能培养大学生的高尚道德情操,美化大学生的心灵和行为,培养符合市场需求的优秀人才,还能开拓德育工作的思路,走出一条德育与经济管理相结合的育人道路。

Public relations theory in colleges and universities is a course that contains many moral education functions. If we can infiltrate the theory of public relations into the life, study and practice of contemporary college students, carry out the moral education in colleges and universities by using the theory and research results of public relations, It not only can cultivate the noble moral sentiment of college students, beautify the psychology and behavior of college students, cultivate talented people who meet the needs of the market, but also open up the train of thought of moral education and get out of a path of educating people who combine moral education with economic management.