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随着信息化时代的到来,广告在人们日常生活中发挥着前所未有的作用,社会、文化、人类生活的方方面面都因广告而急剧变化。而广告新语言则是大众传媒迅速发展所产生的新事物和新文化,发展至今,它也发展为一门独立的学科。这里,我们对广告语言的创作技巧不予过多分析,而是对广告新语言的构成及其对现代生活的影响进行一些探讨。
With the advent of the information age, advertisements play an unprecedented role in people’s daily life. Every aspect of society, culture and human life is drastically changed by advertisements. However, the new advertising language is a new thing and a new culture resulting from the rapid development of mass media. Since its establishment, it has also developed into an independent discipline. Here, we do not give too much analysis of the creative techniques of advertising language, but rather make some discussions on the composition of the new language of advertising and its impact on modern life.