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隐性广告作为一种新兴的广告形式,在经历了成长初期迅速的发展之后,显示出与传统广告形式无法比拟的诸多优势,同时又面临着重大的困境和转折。但是不可否认的是,隐性广告的发展前景十分广阔,消费者也乐于接受这样的广告形式,针对隐性广告现有的不足之处,除了尽快健全法律法规来实现对隐性广告的约束和保障以外,更要从其自身出发,让隐性广告真正的“隐”起来,这才是隐性广告的最终归宿。
As a new advertising form, the recessive advertisement shows its advantages unmatched by the traditional forms of advertisements while experiencing major difficulties and transitions. However, it is undeniable that the prospects for the development of implicit advertisements are very broad. Consumers are also willing to accept such forms of advertisements. In view of the existing deficiencies of implicit advertisements, besides the laws and regulations as soon as possible to achieve the constraint of implicit advertisements and Protection, but also from its own departure, so that hidden advertising truly “hidden ” up, this is the final destination for hidden advertising.