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目前,在诸如沃尔玛等国际品牌光环笼罩下的万达广场,在长春、南京、长沙等地频频爆出负面消息,部分商铺经营者联合声讨万达广场。到目前为止,万达在各地一共有9家商业广场进入经营阶段。据调查发现,各家均出现了各种各样的问题,但是相比之下,除青岛、天津、南宁外,其他6家万达商业广场问题相对突出一些。虽然麻烦的各个细节问题不同,但矛盾的焦点却是统一的——本以为“大树下面好乘凉”的中小投资客发现,所谓“大树”的沃尔玛并没有为他们带来滚滚财源,在经营初期就遇到了严峻的考验,开发商预先承诺的投资回报率不仅没有得到回报,甚至超出其承受能力。这是由于“商业+地产”的先天缺陷,还是在成长发展过程中必然会遇到的问题?针对目前这种“商业+地产”的运营状况,通过直接访问、网络调查等方式,记者在房地产企业高层管理者、高校经济学教授、地产专业人士之间进行了一组调查,初步调查显示,14.3%的人持否定态度,认为这种模式背离市场价值,以扼杀中小业主利益为目的;28.5%的人对此持观望态度,认为这种模式有可取之处,但是不适合青岛的消费行情;57.2%的人对此持肯定态度,虽然先天不足,但后天可以对其进行改造和完善。另外有人认为,这种模式能走多远现在还是个未知数。这些基本上可以反映出在对“商业+地产”的激情之后,人们更加理性的面对曾经红火一时的“商业+地产”模式,同时,暴露出这种模式在运营过
Currently, Wanda Plaza under the aura of international brands such as Wal-Mart has frequently broke negative news in Changchun, Nanjing and Changsha, and some shops and operators jointly denounced Wanda Plaza. So far, Wanda in a total of 9 commercial plaza to enter the business phase. According to the survey, various problems have emerged in various quarters. However, in contrast to the other six Wanda Commercial Squares except for Qingdao, Tianjin and Nanning, the problems are relatively prominent. Although all the details of the troubles are different, the focus of the contradictions is uniformed - small and medium-sized investors who think this is a good way to enjoy the cool weather under the tree found that Wal-Mart, the so-called “big tree,” did not bring them Billions of dollars, in the early stages of operation encountered a severe test, developers pre-promised return on investment not only failed to get any return, even beyond its capacity. This is due to “commercial + real estate ” inherent defects, or growth and development process is bound to encounter problems? For the current “commercial + real estate ” operating conditions, through direct access, Internet surveys, etc. According to a survey conducted by senior executives of real estate enterprises, professors of economics in colleges and universities and real estate professionals, preliminary investigations showed that 14.3% of people hold a negative attitude and think that this model deviates from market value to stifle the interests of small and medium-sized owners For the purpose; 28.5% of people hold a wait-and-see attitude, that this model has merit, but not suitable for the consumer market in Qingdao; 57.2% of people are affirmative, though innately inadequate, but the day after tomorrow can transform it And perfect. Others think that it is still unknown how far this model can go. These basically reflect that after the passion for “commercial + real estate”, people are more rational in the face of the once-booming “commercial + real estate” model, at the same time, exposing that this model has been operated