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随着“互联网+”时代的到来,新媒体技术越来越成熟,新媒体强烈冲击着传统媒体,新闻传播界迎来了新的技术革命,即新媒体和传统媒体开始融合发展。在体育新闻方面,新媒体同样冲击着体育电视媒体,这也就要求体育媒体进行媒介转型,开始尝试把新媒体技术融入体育新闻传播,推动体育新闻传播和新媒体技术的融合。通过媒介融合使大众参与体育新闻的传播,满足大众的需求,推动体育新闻产业的发展成为了我国体育节目发展必须要解决的问题。
With the advent of “Internet + ” era, the new media technologies are getting more and more mature. The new media has strongly impacted the traditional media. The news media has ushered in a new technological revolution. That is to say, the new media and the traditional media have started to converge and develop. In sports news, the new media also impact sports TV media, which also requires the media sports media transformation, began to try to integrate new media technology into sports news media, sports media and promote the integration of new media technologies. Through the media integration to make the public participate in the dissemination of sports news to meet the needs of the public and promote the development of sports news industry has become the development of sports events in China must be addressed.