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对中职市场营销专业理实一体化教学方式进行探讨,对广东省石油化工职业技术学校(以下简称“广东化校”)近年在市场营销专业教学中的一些方式及效果提出了一些思考,将培养职业素养作为对市场营销人员的重点要求,通过引入不同企业人员对学生进行教学,使一体化教学的效果更好。同时提出了中职学校市场营销专业理实一体化的对策。
This article probes into the integration of middle school vocational education and marketing practice and puts forward some thoughts on some ways and effects of marketing professional teaching in Guangdong Petrochemical Polytechnic (hereinafter referred to as Guangdong Polytechnic University) , Will cultivate professional literacy as a key requirement of marketers, through the introduction of different corporate personnel to teach students so that the effect of integrated teaching better. At the same time, put forward the vocational school marketing professional and practical integration of countermeasures.